Apache® Spark™ News

Analyzing Customer Attrition in Subscription Models

The subscription model is experiencing a renaissance.  Gone are the days of the penny music CD clubs, replaced by an ever-increasing assortment of digital streaming services delivering music, videos and more directly to consumers’ devices in exchange for a modest recurring fee. Today, 70% of US households subscribe to at least one subscription streaming service with an average of 3.4 such subscriptions per subscriber household.