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Building a Real-Time Attribution Pipeline with Databricks Delta

In digital advertising, one of the most important things to be able to deliver to clients is information about how their advertising spend drove results.  The more quickly we can provide this, the better. To tie conversions or engagements to the impressions served in an advertising campaign, companies must perform attribution. Attribution can be a fairly expensive process, and running attribution against constantly updating datasets is challenging without the right technology.  Traditionally, this has not been an easy problem to solve as there are lots of things to reason about: